Satoya Honten Branch / 乃し梅本舗佐藤屋　本店

A long-established sweets shop that blends Edo traditions with modern Yamagata flavors.

Satoya Honten Branch / 乃し梅本舗佐藤屋　本店

Established in 1821, Satoya has a history of almost 200 years. Our signature "noshiume" sweet evolved from a plum-based folk medicine which appeared in Yamagata during the Edo period, and we use ripe plums and long-tested methods to make the noshiume that Satoya has long been known for. Our more modern creations, which combine elements of Japanese and Western sweets, have also proved to be very popular, and customers also enjoy viewing the hina dolls and other exhibits we occasionally organize in the storehouse adjoining our shop. Our shop itself was built in the early Showa era, and is recognized as a historic building of Yamagata city.

osusume en

Noshiume / 乃し梅

(5 pieces) 600 yen plus tax, larger sizes available

"While the origins of the noshiume sweet lie in a plum-based folk medicine used in Yamagata during the Edo period,
today our noshiume uses only ripe plums, sugar and agar, with a fresh tartness that balances the sweet flavor.
(Best consumed within 120 days of production.)"
Mayuhaki / まゆはき

(5 pieces) 700 yen plus tax, larger sizes available

"This light-textured sweet consists of a layer of solid plum jelly sandwiched between two thin rice flour discs.
The name of the sweet comes from a haiku poem composed by Matsuo Basho during his stay in Yamagata.
(Best consumed within 20 days of production.)"
Tamayura / たまゆら

(6 pieces) 1000 yen plus tax, larger sizes available

"Tamayura, made by preparing a Japanese-style fresh ganache chocolate blended with sweet white bean paste and agar, and topping this with our signature noshiume, has become one of Satoya's most popular sweets.
(Best consumed within ten days of production, not sold during the hottest part of summer.)"
Ume Shigure / 梅しぐれ

600 yen plus tax

"For our ume shigure, we cut noshiume into strips which are then dredged in sugar and dried. They can be eaten straight from the bag, which makes them a convenient and popular sweet.
(Best consumed within 90 days of production.)"
Noshiume Syrup / 乃し梅のシロップ

(1 bottle) 1200 plus tax

"Our noshiume syrup is made by reducing ripe plums to a paste and adding sugar, and can be used as a base for drinks or in cooking.
Versatile and with a long shelf life, it makes a very welcome gift.
(Best consumed within 180 days of production.)"